One week out, the campaign has delivered 109,359 impressions
Connected TV, streaming and display are all in market. Four banner sizes and two video cuts — a :15 and a :30 — carry the Grand Opening message to Reno/Sparks households, the surrounding metro, competitor locations and everyone the campaign has already touched.
Where each tactic stands against its goal
Goals are full-flight totals through September 11. Twenty-five of the 32 flight days have run, or 78% of the schedule.
Top 9 publishers by impressions
Streaming apps and local news channels carrying the DHC Supplies spots. Impressions and video completion rate for each.
Four display sizes, one message
Every unit carries the Grand Opening date, the new Greg Street showroom and a single call to action. The same set runs across geographic, mobile, geofence and retargeting placements.
Geofencing and retargeting
Seventeen competitor and big-box supply locations are fenced, up from the original two. Devices that enter any of them are served DHC Supplies display ads, then re-enter the funnel through retargeting as they browse elsewhere. Video viewers are retargeted too — the :30 spot follows everyone who completed the :15.
Where impressions landed
Every tactic is live through Grand Opening day.
Flights run through September 11, the day the showroom opens. Video completion is holding above 99%, and the expanded competitor geofence is producing the strongest click-through rates in the campaign.